As you may know, great food doesn’t always get people in the door. As a restaurant owner or manager, it’s important to know all factors that go into generating foot traffic at your restaurant ...and turning that foot traffic into repeat customers!
Whether you run a fast food joint or high-end restaurant, read the guide below to see what you should be doing to get more customers and retain existing regulars.
1. Keep a Clean Restaurant
Customers want to enjoy a nice meal without being put off by a messy dining area with sticky tables or menus. An overall clean restaurant is a surefire way to get repeat business and positive word of mouth reviews. The commercial cleaners at CQ Fire & Safety provide restaurant hood cleaning, janitorial services and other cleaning services to help improve your customer’s experience.
2. Sign Up for Local Listings
Do you show up on the top directories for your industry? If not, create and claim your listing now!
There's no question about it. You should get a listing on the world's largest search engine. When potential customers do a Google search for restaurants in the area, not only will you show up - but your business is legitimized that much more!
People love finding restaurants on Yelp! And they like finding businesses with good customer reviews, most of all. Which is why it is so important to follow this guide to increase your chances in getting more 5-star reviews.
Don’t forget that people from out of town are looking elsewhere for restaurants in the area! Trip Advisor is a great place to capture the attention of nearby travelers. Get your business nationally recognized by those who may tell their friends...and may make their way back some day.
3. Clean Your Equipment Regularly
By maintaining the cleanliness of your equipment, you’re maintaining the integrity of your food - and your business. In other words, clean equipment helps to cook your food more evenly resulting in better tasting food and a better customer experience. That’s where CQ Fire & Safety comes in again! With equipment cleaning, restaurant hood cleaning and much more - your business can focus on keeping its clients happy while we take care of the dirty work.
4. A Clean and Welcoming Storefront
The storefront is the customer's first impression, let’s make sure it’s a good one! Don’t let gum and other buildup on the floors and walls drive away business. We often recommend a quarterly storefront cleaning, though the number may increase with the amount of foot traffic you get.
5. Friendly Service
If a customer has a unpleasant experience (we get it, it happens!), a friendly face can always turn a bad experience into a good one. Be sure to greet customers with a smile and be as helpful as possible. Remember...customers love their Yelp reviews!
6. Ask for Reviews
Speaking of Yelp reviews, enhance your local restaurant listings by asking your customers for reviews. Restaurants with reviews tend to show up higher on a search engine and catch the hungry eyes of potential customers.
7. Email Marketing
Don’t let your customers forget about you! Stay top of mind with weekly or monthly emails so they remember to come back. Consider offering a discount or just let them know the latest news about your restaurant. Don’t have the time or the software? Look into a digital marketing agency to help manage your email campaigns.
The bottom line is, we know running a business (especially a restaurant) is a lot of work. As long as you make sure you have your bases covered with the guideline above, your restaurant will be sure to bring in lifelong customers and positive reviews.
Is your restaurant ready for a cleaning? Contact the restaurant cleaning and fire protection professionals at CQ Fire & Safety today at 1-800-819-1019.